Month: December 2013

New Company LinkedIn Page for CustomBobbleheads.com

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In an effort to improve our corporate sales approach, I have recently developed a brand new LinkedIn company page for CustomBobbleheads.com. When I first joined Bobbleheads.com, I was aware the company had no LinkedIn page but thought nothing of it at the time. After all, the LinkedIn crowd didn’t seem to be a target demographic for bobblehead sales. However, after speaking with the sales team and analyzing the data, I discovered corporate orders were the best orders. Usually, when a company orders a custom bobblehead, they order in bulk. They’re often repeat customers too.

Naturally, if your target audience is corporations and businesses of varying size, LinkedIn needs to be an integral part of the marketing mix. CustomBobbleheads.com now has a presence on the world’s largest professional network (over 84 million users). Next steps include:

1) Training the sales team on LinkedIn and educating them on the benefits of this platform. It is important they understand how this tool can help them in their pursuit of corporate sales. I’ve discovered several team members have LinkedIn profiles but they desperately need updating.

2) Testing out LinkedIn’s targeted ads. I’ve yet to experiment with LinkedIn ads but it seems like a gold mine. Based on the research I’ve done in preparation for the first ad campaign, it looks like you can advertise to a target audience based on company size, positions within those companies, etc. For example, we can target individuals in the marketing/promotions department of companies with 500-1000 employees. The possibilities are exciting.

Follow CustomBobbleheads.com’s new LinkedIn company page to discover how bobbleheads can improve your sales and business. This is actually the second LinkedIn company page I’ve created. You can find the first one here: Information Management Forum on LinkedIn.

Bonus: Check out these eye-popping LinkedIn stats via Digital Marketing Ramblings!

Cyber Monday Success

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For an e-commerce company, Cyber Monday is a big deal. This past Monday was my first Cyber Monday experience with Bobbleheads.com and it was a rousing success. However, the real results of this two-pronged attack may not even be realized until early 2014. Why is that you ask? Allow me to explain…

Deal: Buy any standard retail bobblehead and receive a FREE $20 e-gift card.

Details: Gift card (coupon code) is good for custom bobblehead purchases starting January 1, 2014.

Reasoning: We’re always looking to get rid of our standard retail bobbleheads like George Washington, Thomas Jefferson etc. On the other hand, we’re more than busy enough (more importantly the factory is busy enough) with custom bobblehead orders this time of year for Christmas. Unfortunately, we experience a huge drop in custom business early in the new year. This gift card serves as a way to spur Q1 2014 sales. Aside from receiving the e-gift card via email, Cyber Monday customers will also receive a scheduled follow-up email on January 1st reminding them to take advantage of the discount. Most people have January 1st off anyways and they’re looking for something to do. Why not encourage them to build their own bobblehead? The promotion kills two birds with one stone.

Marketing/Promotion Channels:

  • Social media posts on Twitter, Facebook, Pinterest, Google+, and Tumblr.
  • Blog post on the Bobblehead Blog.
  • Press release announcing promotion.
  • Homepage highlight graphics and separate landing pages for both Bobbleheads.com and CustomBobbleheads.com.
  • Email newsletters sent to both customer lists early Monday morning announcing the promotion.

Compared to Cyber Monday 2012, here are the results:

Bobbleheads.com ORDERS UP 39%

Bobbleheads.com REVENUE UP 14%

Again, the real goal here is improving Q1 2014 custom bobblehead sales. That’s where the real revenue exists. Time will tell but we’ve planted the seed for a prosperous 2014!