Press Releases

Cyber Monday Success

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For an e-commerce company, Cyber Monday is a big deal. This past Monday was my first Cyber Monday experience with Bobbleheads.com and it was a rousing success. However, the real results of this two-pronged attack may not even be realized until early 2014. Why is that you ask? Allow me to explain…

Deal: Buy any standard retail bobblehead and receive a FREE $20 e-gift card.

Details: Gift card (coupon code) is good for custom bobblehead purchases starting January 1, 2014.

Reasoning: We’re always looking to get rid of our standard retail bobbleheads like George Washington, Thomas Jefferson etc. On the other hand, we’re more than busy enough (more importantly the factory is busy enough) with custom bobblehead orders this time of year for Christmas. Unfortunately, we experience a huge drop in custom business early in the new year. This gift card serves as a way to spur Q1 2014 sales. Aside from receiving the e-gift card via email, Cyber Monday customers will also receive a scheduled follow-up email on January 1st reminding them to take advantage of the discount. Most people have January 1st off anyways and they’re looking for something to do. Why not encourage them to build their own bobblehead? The promotion kills two birds with one stone.

Marketing/Promotion Channels:

  • Social media posts on Twitter, Facebook, Pinterest, Google+, and Tumblr.
  • Blog post on the Bobblehead Blog.
  • Press release announcing promotion.
  • Homepage highlight graphics and separate landing pages for both Bobbleheads.com and CustomBobbleheads.com.
  • Email newsletters sent to both customer lists early Monday morning announcing the promotion.

Compared to Cyber Monday 2012, here are the results:

Bobbleheads.com ORDERS UP 39%

Bobbleheads.com REVENUE UP 14%

Again, the real goal here is improving Q1 2014 custom bobblehead sales. That’s where the real revenue exists. Time will tell but we’ve planted the seed for a prosperous 2014!

Press Release: New Elvis Presley Bobblehead Product Release

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*This press release was issued on August 9, 2013 using PR Log. It can be viewed online here: Elvis Press Release

Contact: Warren Royal
Royal Bobbles, LLC
5885 Shiloh Road, Suite 101
Alpharetta, GA 30005
Phone: 770-781-0844

ELVIS “’68 COMEBACK” COMMEMORATED FOR ELVIS WEEK 2013 WITH ROYAL BOBBLES COLLECTIBLE FIGURINE

Alpharetta, GA (August 9, 2013) – Royal Bobbles has unveiled a new Elvis Presley “’68 Comeback” bobblehead figurine, featuring his signature Black Leather outfit, just in time for Elvis Week 2013. This hand-painted, limited-edition model is crafted in high-quality resin and is currently available at gift shops and online retailers nationwide.

Royal Bobbles has faithfully captured Elvis’ likeness and pose from this historic event. From the gold rings on his fingers to the creases in his Black Leather outfit, every piece is hand-sculpted, hand-painted, and accurately reproduced in stunning detail. The high-quality figurine is shipped in a full-color collector package designed in the U.S.A., which includes biographical information and entertaining “Did You Know?” fun facts about this historic American icon.

Warren Royal, President of Royal Bobbles, said:

“Based on the remarkable success of our initial product, Elvis ‘Aloha from Hawaii,’ we are excited to announce the second in this series. The Elvis ’68 Comeback premium figurine from Royal Bobbles commemorates the King’s triumphant return to the stage after several years in Hollywood.“

The new Elvis ’68 Comeback Special bobblehead is available immediately for retail sale at Graceland and www.Bobbleheads.com.

About Royal Bobbles

Royal Bobbles, LLC is a premium bobblehead manufacturing company specializing in exquisite historic figures whose products are featured in leading gift shops and museum stores nationwide. With unparalleled quality, craftsmanship, and attention to detail, Royal Bobbles is a natural choice for other such high-profile licenses including: Albert Einstein, John Wayne, American Pickers, Chick-fil-A, Alfred Hitchcock, Martin Luther King Jr., George S. Patton, and Smokey Bear. For more information, visitwww.RoyalBobbles.com.

About Elvis Presley Enterprises, Inc.

Elvis Presley Enterprises, Inc. (EPE), a division of CORE Media Group, Inc., is based in Memphis, with additional offices in Los Angeles. In addition to Graceland and its related attractions in Memphis, including the Heartbreak Hotel, EPE is aggressively involved in a worldwide licensing program, merchandising, music publishing, and television, film, video and Internet projects. For more information on EPE and Graceland, visit www.elvis.com.