I’m sure there are multiple studies in existence stating people prefer images over text. We’re rapidly becoming a society of visual learners and the infographic boom is only expediting the change. Here is a graphic I created to inform our custom bobblehead audience about the upcoming deadline for Christmas orders. I could’ve just tweeted out some text or post the info on Facebook but why not spice it up a little? After all, it is the holiday season. Let’s be festive (studies also show image posts on Facebook have a greater click-through rate)!
The first image was created for our newsletter with a clear call to action. The second is for Twitter and Facebook and is optimized as such.
This entry was posted in Images/Graphics, Newsletters, Social Media and tagged Christmas, Custom Bobbleheads, CustomBobbleheads.com, Email Newsletter, Facebook, Graphics, Images, Mailchimp, Social Media, Twitter.
For an e-commerce company, Cyber Monday is a big deal. This past Monday was my first Cyber Monday experience with Bobbleheads.com and it was a rousing success. However, the real results of this two-pronged attack may not even be realized until early 2014. Why is that you ask? Allow me to explain…
Deal: Buy any standard retail bobblehead and receive a FREE $20 e-gift card.
Details: Gift card (coupon code) is good for custom bobblehead purchases starting January 1, 2014.
Reasoning: We’re always looking to get rid of our standard retail bobbleheads like George Washington, Thomas Jefferson etc. On the other hand, we’re more than busy enough (more importantly the factory is busy enough) with custom bobblehead orders this time of year for Christmas. Unfortunately, we experience a huge drop in custom business early in the new year. This gift card serves as a way to spur Q1 2014 sales. Aside from receiving the e-gift card via email, Cyber Monday customers will also receive a scheduled follow-up email on January 1st reminding them to take advantage of the discount. Most people have January 1st off anyways and they’re looking for something to do. Why not encourage them to build their own bobblehead? The promotion kills two birds with one stone.
- Social media posts on Twitter, Facebook, Pinterest, Google+, and Tumblr.
- Blog post on the Bobblehead Blog.
- Press release announcing promotion.
- Homepage highlight graphics and separate landing pages for both Bobbleheads.com and CustomBobbleheads.com.
- Email newsletters sent to both customer lists early Monday morning announcing the promotion.
Compared to Cyber Monday 2012, here are the results:
Bobbleheads.com ORDERS UP 39%
Bobbleheads.com REVENUE UP 14%
Again, the real goal here is improving Q1 2014 custom bobblehead sales. That’s where the real revenue exists. Time will tell but we’ve planted the seed for a prosperous 2014!
This entry was posted in Blog Articles, Images/Graphics, Newsletters, Press Releases, Social Media and tagged Bobbleheads, Bobbleheads.com, custom bobblehead, CustomBobbleheads.com, Cyber Monday, Facebook, George Washington, Google Plus, Mailchimp, Online Marketing, Pinterest, Press Release, Rick Schwarz, Social Media, Tumblr, Twitter.
It all began Wednesday morning, November 20, 2013. While performing my normal search routine for any and all bobblehead-related content, I came across a Forbes article titled “PBS: Video Of Einstein Bobblehead Assaulting Marie Curie Is Not Okay.” Knowing that Einstein is one of our most popular bobbleheads, I decided to check the video to see if it was in fact our bobble and sure enough it was the Royal Bobbles Einstein.
I hopped on Twitter and Social Mention to find out if the article had gained any traction. After a quick search using the keyword phrase “Einstein bobblehead,” I discovered the social media outrage to be at a fever pitch. Bobbleheads.com had nothing to do with the video in question (which has since been pulled off of YouTube) but I felt it was important to address the matter via Twitter. A couple of back and forth replies from the Twitterverse led to a realization they’re simply weren’t enough bobbleheads of female scientists in existence. Demand is going to generate supply so, sensing an opportunity, I asked the question on Twitter:
Which female scientists would you like to see become bobbleheads?
Several powerful influencers in the Twitter science community, including the author of the Forbes article, stepped up for the cause and pushed the question out to their thousands of followers. Replies, mentions, and retweets began rolling in by the hundreds. We received close to 100 female scientist bobblehead nominees. Again, sensing the momentum of this movement and not wanting to lose the spark, I compiled the results in an Excel spreadsheet and tallied the results Thursday morning. I took the 7 most popular lady scientists and created a poll for our website using PollDaddy. The poll was placed on a newly created landing page too. Once the landing page and poll were tested, I shared a link to the page with those powerful influencers on Twitter who I had collaborated with the day prior. Again, they did an outstanding job of spreading the word.
The poll was posted around 1:00 PM EST Thursday November 21, 2013. Using Google Analytics real-time analytics feature, I was able to monitor the site and page visits as the afternoon progressed. HootSuite also enabled me to engage with the hundreds of questions and comments pouring onto our timeline. Participants were very appreciative of the timely responses and interaction. By midnight, the numbers were already staggering. Granted, the poll and landing page had only been in existence for 11 hours but here’s a snapshot of the results:
- Total Website Visits for Bobbleheads.com on 11/21/2013: 3,406*
- Visits via Social Referral: 1,730*
- Twitter Referrals: 1,228*
- Facebook Referrals: 306*
- Tumblr Referrals: 185*
- Poll Votes: 1,100+
*Bobbleheads.com Single Day Record
These visits resulted in a sales boost for our retail and custom bobblehead products. However, the best part of this adventure has been fan interaction and engagement. Who knew before Wednesday there was such demand for bobbleheads of famous female scientists. We now have ideas for a brand new product line backed by enormous consumer demand. These events really speak to the power of social media. When you’re able to ask the right questions AND listen to the people, magic can happen.
This entry was posted in Social Media, Website Articles and tagged Bobbleheads, Company Records, Fan Engagement, Google Analytics, Polls, Rick Schwarz, Scientist Bobbleheads, SEO, Social Media, Twitter, Website Traffic.
Statistics show people love a good quote and I have some pretty historical bobblehead characters at my disposal. Hence, #BobbleheadQuotes was born. These images tend to generate more engagement than some other types of media. Again, people like quotes but they’re also fond of these historical characters so it’s a win-win scenario. Enjoy these words of wisdom…
This entry was posted in Images/Graphics, Social Media and tagged Abraham Lincoln, Adobe Photoshop, Albert Einstein, Bobbleheads, Edgar Allan Poe, FDR, General George Patton, George Washington, Graphics, Images, Jesus Christ, JFK, Mark Twain, MLK, Quotes, Rick Schwarz, Ronald Reagan, Teddy Roosevelt, UGA, Winston Churchill.
These promotional graphics were created using version CS6 of Adobe Photoshop. They have been used in email newsletters and on social media channels like Twitter, Facebook, Pinterest, Tumblr, and Google Plus.
This entry was posted in Images/Graphics, Social Media and tagged Adobe Photoshop, Bobbleheads, Custom Bobbleheads, email newsletters, Facebook, Facebook Promotion, Google Plus, Graphics, Holiday Promotions, Images, Marketing Materials, Pinterest, Rick Schwarz, Social Media, Tumblr, Twitter.
Here are two graphics I created for Halloween to promote our Alfred Hitchcock, Edgar Allan Poe, and custom bobblehead products. The first image was used on social media as well as the Bobbleheads.com homepage. The second ended up on the Bobbleheads.com Facebook page advertise a Facebook promotion for custom bobbleheads. They were created using version CS6 of Adobe Photoshop.
This entry was posted in Images/Graphics, Social Media and tagged Adobe Creative Suite, Adobe Photoshop, Advertising, Alfred Hitchcock, Bobbleheads, Custom Bobbleheads, Edgar Allan Poe, Facebook, Facebook Promotion, Graphics, Halloween, Images, Rick Schwarz, Social Media.