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People consume content in a variety of ways. This process I developed (I’m probably not the first) takes one piece of content and converts it for use on different platforms. In this case, it helps build your blog, SlideShare profile, and YouTube channel. Follow the evolution here:
*This article was originally posted to the Bobblehead Blog on September 6, 2013. | View Post
Marketing Lessons from Dodgers’ Magic Johnson ‘Bobblehead Hunt’ Promotion
The Los Angeles Dodgers are hitting homeruns left and right with their bobblehead promotions. Last week everyone was talking about the RickMonday ‘flag saving’ bobblehead giveaway. This week, the club has announced a new promotion associated with Magic Johnson Bobblehead Night coming up on September 12th against the Giants. They’re calling it the “#MeetMagic Scavenger Hunt.”
Here are the details for the contest from the Dodgers website:
Want to meet sports legend, and Dodgers owner, Magic Johnson? Here’s your chance! Each day at 2 pm, @Dodgers will release clues on Twitter about the location of hidden Magic Johnson Bobbleheads across Southern California. Be the first to arrive at the spot and correctly answer a trivia question, and you could win two suite tickets to the game and a meet and greet with Magic Johnson. Participants must follow @Dodgers on Twitter in order to be eligible to win.
This promotional contest is a win on so many levels. First, it plays off the skyrocketing popularity of bobblehead giveaways. Second, it does a great job of engaging fans through social media by releasing clues on Twitter. Finally, the Dodgers are spreading the wealth locally. By hiding an autographed Magic Johnson at seven different southern California locales over a seven day period, they’re getting community establishments involved and stimulating the local economy. This isn’t just a Dodgers promotion; it’s now a community promotion. It’s a smart, benevolent move by the organization.
Companies should take advantage of this marketing blueprint that emphasizes custom bobbleheads, social media promotion, and community outreach. Whether you’re part of a global corporation or small business, two primary marketing goals are audience growth and engagement. The Dodgers bobblehead promotion accomplishes both of those objectives in a fun and entertaining way. Be creative and think outside the box. The “Bobblehead Hunt” concept works well for local promotions, in-store contests, tradeshows, company retreats, and more.
Right now you’re probably thinking:
- My company doesn’t have the same lofty status and enormous following of a major league baseball team.
- My company doesn’t have an iconic mascot or famous employee whose custom bobblehead would be recognized outside the office.
If this is the case, consider sponsoring a bobblehead for local teams or famous personalities. For example, Keck Medical Center of USC is sponsoring Magic Johnson Bobblehead Night. It’s practically the equivalent of a celebrity endorsement. Corporate-sponsored custom bobbleheads represent an excellent branding opportunity. Theses figures, including your company’s logo and message, will end up on the bookshelves, mantles, and office desks of decision makers. Think of it as free promotion for your products or services on prime advertising real estate.
Improve marketing results, grow your audience, and engage consumers by visiting CustomBobbleheads.com.
I created the following images using the CS6 version of Adobe Photoshop. These images were used on Facebook as part of a promotion on The Marketplace’s page. They wanted to partner with Bobbleheads.com for some holiday giveaways. Here we have Ben Franklin, a Tea Party Patriot, and George Washington. Very patriotic, wouldn’t you say?
I turned the presentation below into a YouTube video by using Microsoft Office PowerPoint, Windows Live MovieMaker, and adding some catchy, royalty-free background music. Having a variety of content channels for distribution is imperative because everyone consumes information differently.
View this article on the CustomBobbleheads.com website: CLICK HERE
This is a short presentation I created using Microsoft Office PowerPoint and uploaded to SlideShare. Here’s the description:
School budgets are being slashed and programs are being cut. Fundraisers fill the expense gaps and provide students with opportunity. Parents, students, and teachers are tired of selling overpriced wrapping paper and unhealthy chocolate. Design a custom bobblehead to capture your school’s spirit and improve fundraising efforts. Visit http://www.CustomBobbleheads.com to get started!
View this article on the CustomBobbleheads.com website: CLICK HERE
*Originally posted to The IMF Blog on January 23, 2013. | View Post
We have a Web Forum coming up tomorrow on how to manage telecom in-house from an enterprise perspective. I’m anxious to hear what Jennifer has to say on the matter and what tips she provides the group but for some reason it got me to thinking about mobile device management (MDM) and security. BYOD was banging on the door pretty loud in 2012 but analysts seem to agree it’s going to bust the door down in 2013. IT shops need an efficient and effective way of managing and securing this abundance of devices. So what’s the solution?
Every time I wade out into this area of the pool I’m reminded of Adrian Gardner’s presentation at a forum of ours last year on “Building a Future-Ready Digital Government.” Mr. Gardner, CIO for NASA’s Goddard Space Flight Center, brought up an interesting question:
Should we be more worried about securing the information or the devices themselves?
He obviously acknowledged you want to secure both but his point is where the emphasis should lie for IT and the organization. A comprehensive enterprise mobility policy needs to be created in order to cover all bases (at least as many as possible).
While a lot of companies have yet to deploy any kind of MDM offering, many are evaluating the field for potential 2013 deployments. Vendors like Good, MobileIron, Airwatch, and MaaS360 offer viable MDM tools with similar capabilities but their own unique spin. Some analysts argue MDM is already a dying industry but many will counter by saying its simply evolving and shifting focus towards mobile application management (MAM). For now though, MDM should be an integral part of your enterprise mobile strategy.
User awareness is another important area because a lot of mobile security mishaps can be attributed to operator error. For instance, downloading a bad app or clicking on malware laden email can easily compromise corporate data. Employees need to be educated on the latest mobile security threats. I’m not talking about a once a year classroom session with a simple PPT saying “this is bad and that is bad.” IT, HR, Legal and whoever else needs to be onboard and continuously informing personnel of the dangers and risks these attacks pose on the company.
Ultimately, as Mr. Gardner alluded to at our meeting, it all comes down to securing the company’s data. That should be the #1 priority and it shouldn’t just be an IT objective. We’re talking about the organization’s data as a whole. All business units need to come together and collaborate for a solution. However, this is a great opportunity for IT to show its leadership chops and make a statement on their value to the organization. I read and hear a lot about IT not being respected enough or included in the big decisions blah, blah, blah. Well this mobile security initiative is about as big as they come because any kind of data leak could land a company in the front page headlines or lead story on CNN. They say any publicity is good publicity but in this case I’d have to disagree.
How does your company handle its MDM? Do you have an enterprise mobility policy in place? If not, is that a priority in 2013? Lastly, how would you answer Mr. Gardner’s question about securing the device or the data?
5 BYOD Risks and How to Manage Them (eSecurity Planet)
Is Mobile Device Management Dead? (Virtualization Review)
Spotlight on Mobile Device Management (IT World)
Why Mobile Device Management isn’t Enough (Information Week)