Resume

George F. “Rick” Schwarz IV

433 Belmont Dr. Alpharetta, GA 30022 | (770) 712-5731 | gschwarz4@gmail.com

SPECIALTIES

  • Online marketing of both services and products
  • Content creation, organization, distribution, and management for company websites
  • Social media marketing, including community creation and engagement
  • E-commerce
  • SEO
  • Market/competitive research
  • Website data metrics analysis

COMPUTER SKILLS

  • Tools: HTML/CSS (Basic), Google Analytics,  AdWords, and Webmaster Tools; Microsoft Office Suite 2010; Adobe CS6; Salesforce.com; WebEx; GoToMeeting; Mailchimp; Windows  Movie Maker.
  • Social Media: HootSuite; Klout; Twitter; Facebook; LinkedIn; Pinterest; Tumblr; Google+; YouTube; SlideShare; WordPress; Reddit; Blogger.

WORK EXPERIENCE

Bobbleheads.com, Alpharetta, GA
Social Media and Marketing Analyst; July 2013 – Present

  • Manage social media channels for three unique brands: Bobbleheads.com (Retail), CustomBobbleheads.com (Custom), and Royal Bobbles (Wholesale).
  • Increased social referrals to Bobbleheads.com by 828% (592 to 5,494) vs. same 2012 period; Increased social referrals to CustomBobbleheads.com by 56% (380 to 596).
  • Increased social conversions via Bobbleheads.com by 150% vs. same 2012 period; Increased social conversions via CustomBobbleheads.com by 200%.
  • Increased Facebook fans by 179% (671 to 1,876); Increased Twitter followers by 14%.
  • Send out monthly Mailchimp newsletters to 9,300 subscribers, which have yielded $23,371 in revenue, up 504% vs. same 2012 period ($3,865 vs. $23,371).
  • Produce and manage multimedia content for Bobbleheads.com and CustomBobbleheads.com, both of which are ranked on Google’s 1st page and receive 34,000+ total visits per month.
  • Monitor and engage social networks for customer service opportunities and sales leads.
  • Started Bobblehead Blog, which has amassed 2,200+ visits in 3.5 months’ time.
  • Created SlideShare account which now houses 17 presentations garnering 1,900+ views.
  • Overhauled content on CustomBobbleheads.com, resulting in 1st page Google rank.
  • Conduct live, on-air interviews using the Google+ Hangout On-Air feature.
  • Write and edit product press releases and editorials for magazines, catalogs, and tradeshows.
  • Coordinate marketing promotions and contests.

The Information Management Forum, Roswell, GA
Communications Manager; May 2010 – June 2013

  • Created and managed content on company’s website, which generated 15,000+ visits and 40,000+ page views annually.
  • Edited and published IT whitepapers, which were downloaded 750+ times annually.
  • Distributed e-newsletters on a weekly basis to 1,200+ members and prospects.
  • Project manager responsible for developing new company website.
  • Accountable for social media platforms, i.e. Twitter and LinkedIn.
  • Analyzed website activity using Google Analytics and Google Webmaster Tools.
  • Built interactive presentations for meetings and webinars.
  • Served as primary blog contributor for a blog receiving 1,200 visits every month.
  • Crafted B2B marketing collateral and operations materials.

Copper Conferencing, Roswell, GA
Account Executive, March 2009 – April 2010

  • Accountable for all aspects of sales, business development, and client management related to Copper’s audio and web conferencing solutions.
  • Managed a customer base consisting of 150+ accounts.
  • Tracked sales cycle progress, from prospect to close, through Salesforce.com.
  • Wrote sales contracts after negotiating offers and acceptances.
  • Performed online product demonstrations.
  • Provided high-quality customer service, increasing customer retention and satisfaction rates.
  • Generated 200+ leads each month through internet research, cold calling tactics, website chat interaction, and social networking.
  • Worked with developers to improve product offerings based on observations and customer demands.

EDUCATION

The University of Georgia, Grady College of Journalism & Mass Communications

Bachelor of Arts in Journalism and Mass Communications

  • Cumulative GPA: 3.50/4.0

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