Custom Bobbleheads

New Company LinkedIn Page for CustomBobbleheads.com

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In an effort to improve our corporate sales approach, I have recently developed a brand new LinkedIn company page for CustomBobbleheads.com. When I first joined Bobbleheads.com, I was aware the company had no LinkedIn page but thought nothing of it at the time. After all, the LinkedIn crowd didn’t seem to be a target demographic for bobblehead sales. However, after speaking with the sales team and analyzing the data, I discovered corporate orders were the best orders. Usually, when a company orders a custom bobblehead, they order in bulk. They’re often repeat customers too.

Naturally, if your target audience is corporations and businesses of varying size, LinkedIn needs to be an integral part of the marketing mix. CustomBobbleheads.com now has a presence on the world’s largest professional network (over 84 million users). Next steps include:

1) Training the sales team on LinkedIn and educating them on the benefits of this platform. It is important they understand how this tool can help them in their pursuit of corporate sales. I’ve discovered several team members have LinkedIn profiles but they desperately need updating.

2) Testing out LinkedIn’s targeted ads. I’ve yet to experiment with LinkedIn ads but it seems like a gold mine. Based on the research I’ve done in preparation for the first ad campaign, it looks like you can advertise to a target audience based on company size, positions within those companies, etc. For example, we can target individuals in the marketing/promotions department of companies with 500-1000 employees. The possibilities are exciting.

Follow CustomBobbleheads.com’s new LinkedIn company page to discover how bobbleheads can improve your sales and business. This is actually the second LinkedIn company page I’ve created. You can find the first one here: Information Management Forum on LinkedIn.

Bonus: Check out these eye-popping LinkedIn stats via Digital Marketing Ramblings!

Promotional Graphics

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These promotional graphics were created using version CS6 of Adobe Photoshop. They have been used in email newsletters and on social media channels like Twitter, Facebook, Pinterest, Tumblr, and Google Plus.

2-weeks-Christmas CUSTOM-10-Pinterest FB-Shipping Last-Day-Christmas 5-Days-Promo Custom-Bobble-promo

Content Evolution: Blog to PowerPoint to Video

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People consume content in a variety of ways. This process I developed (I’m probably not the first) takes one piece of content and converts it for use on different platforms. In this case, it helps build your blog, SlideShare profile, and YouTube channel. Follow the evolution here:

Blog Post

*This article was originally posted to the Bobblehead Blog on September 6, 2013. | View Post

Marketing Lessons from Dodgers’ Magic Johnson ‘Bobblehead Hunt’ Promotion

The Los Angeles Dodgers are hitting homeruns left and right with their bobblehead promotions. Last week everyone was talking about the RickMonday ‘flag saving’ bobblehead giveaway. This week, the club has announced a new promotion associated with Magic Johnson Bobblehead Night coming up on September 12th against the Giants. They’re calling it the “#MeetMagic Scavenger Hunt.”

Here are the details for the contest from the Dodgers website:

Want to meet sports legend, and Dodgers owner, Magic Johnson? Here’s your chance! Each day at 2 pm, @Dodgers will release clues on Twitter about the location of hidden Magic Johnson Bobbleheads across Southern California. Be the first to arrive at the spot and correctly answer a trivia question, and you could win two suite tickets to the game and a meet and greet with Magic Johnson. Participants must follow @Dodgers on Twitter in order to be eligible to win.

This promotional contest is a win on so many levels. First, it plays off the skyrocketing popularity of bobblehead giveaways. Second, it does a great job of engaging fans through social media by releasing clues on Twitter. Finally, the Dodgers are spreading the wealth locally. By hiding an autographed Magic Johnson at seven different southern California locales over a seven day period, they’re getting community establishments involved and stimulating the local economy. This isn’t just a Dodgers promotion; it’s now a community promotion. It’s a smart, benevolent move by the organization.

Companies should take advantage of this marketing blueprint that emphasizes custom bobbleheads, social media promotion, and community outreach. Whether you’re part of a global corporation or small business, two primary marketing goals are audience growth and engagement. The Dodgers bobblehead promotion accomplishes both of those objectives in a fun and entertaining way. Be creative and think outside the box. The “Bobblehead Hunt” concept works well for local promotions, in-store contests, tradeshows, company retreats, and more.

Right now you’re probably thinking:

  • My company doesn’t have the same lofty status and enormous following of a major league baseball team.
  • My company doesn’t have an iconic mascot or famous employee whose custom bobblehead would be recognized outside the office.

If this is the case, consider sponsoring a bobblehead for local teams or famous personalities. For example, Keck Medical Center of USC is sponsoring Magic Johnson Bobblehead Night. It’s practically the equivalent of a celebrity endorsement. Corporate-sponsored custom bobbleheads represent an excellent branding opportunity. Theses figures, including your company’s logo and message, will end up on the bookshelves, mantles, and office desks of decision makers. Think of it as free promotion for your products or services on prime advertising real estate.

Improve marketing results, grow your audience, and engage consumers by visiting CustomBobbleheads.com.

SlideShare PowerPoint

YouTube Video

Video: Make School Fundraisers Fun with Custom Bobbleheads

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I turned the presentation below into a YouTube video by using Microsoft Office PowerPoint, Windows Live MovieMaker, and adding some catchy, royalty-free background music. Having a variety of content channels for distribution is imperative because everyone consumes information differently.

View this article on the CustomBobbleheads.com website: CLICK HERE

Presentation: Make School Fundraisers Fun with Custom Bobbleheads

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This is a short presentation I created using Microsoft Office PowerPoint and uploaded to SlideShare. Here’s the description:

School budgets are being slashed and programs are being cut. Fundraisers fill the expense gaps and provide students with opportunity. Parents, students, and teachers are tired of selling overpriced wrapping paper and unhealthy chocolate. Design a custom bobblehead to capture your school’s spirit and improve fundraising efforts. Visit http://www.CustomBobbleheads.com to get started!

View this article on the CustomBobbleheads.com website: CLICK HERE

Graphic: Halloween Bobbleheads

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Here are two graphics I created for Halloween to promote our Alfred Hitchcock, Edgar Allan Poe, and custom bobblehead products. The first image was used on social media as well as the Bobbleheads.com homepage. The second ended up on the Bobbleheads.com Facebook page advertise a Facebook promotion for custom bobbleheads. They were created using version CS6 of Adobe Photoshop.

Rick Schwarz Halloween Bobbleheads Rick Schwarz Facebook Halloween Bobbleheads