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Cyber Monday Success

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For an e-commerce company, Cyber Monday is a big deal. This past Monday was my first Cyber Monday experience with Bobbleheads.com and it was a rousing success. However, the real results of this two-pronged attack may not even be realized until early 2014. Why is that you ask? Allow me to explain…

Deal: Buy any standard retail bobblehead and receive a FREE $20 e-gift card.

Details: Gift card (coupon code) is good for custom bobblehead purchases starting January 1, 2014.

Reasoning: We’re always looking to get rid of our standard retail bobbleheads like George Washington, Thomas Jefferson etc. On the other hand, we’re more than busy enough (more importantly the factory is busy enough) with custom bobblehead orders this time of year for Christmas. Unfortunately, we experience a huge drop in custom business early in the new year. This gift card serves as a way to spur Q1 2014 sales. Aside from receiving the e-gift card via email, Cyber Monday customers will also receive a scheduled follow-up email on January 1st reminding them to take advantage of the discount. Most people have January 1st off anyways and they’re looking for something to do. Why not encourage them to build their own bobblehead? The promotion kills two birds with one stone.

Marketing/Promotion Channels:

  • Social media posts on Twitter, Facebook, Pinterest, Google+, and Tumblr.
  • Blog post on the Bobblehead Blog.
  • Press release announcing promotion.
  • Homepage highlight graphics and separate landing pages for both Bobbleheads.com and CustomBobbleheads.com.
  • Email newsletters sent to both customer lists early Monday morning announcing the promotion.

Compared to Cyber Monday 2012, here are the results:

Bobbleheads.com ORDERS UP 39%

Bobbleheads.com REVENUE UP 14%

Again, the real goal here is improving Q1 2014 custom bobblehead sales. That’s where the real revenue exists. Time will tell but we’ve planted the seed for a prosperous 2014!

Promotional Graphics

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These promotional graphics were created using version CS6 of Adobe Photoshop. They have been used in email newsletters and on social media channels like Twitter, Facebook, Pinterest, Tumblr, and Google Plus.

2-weeks-Christmas CUSTOM-10-Pinterest FB-Shipping Last-Day-Christmas 5-Days-Promo Custom-Bobble-promo

Graphics: Historical Bobblehead Giveaway

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I created the following images using the CS6 version of Adobe Photoshop. These images were used on Facebook as part of a promotion on The Marketplace’s page. They wanted to partner with Bobbleheads.com for some holiday giveaways. Here we have Ben Franklin, a Tea Party Patriot, and George Washington. Very patriotic, wouldn’t you say?

Ben-Franklin-Promo Tea-Party-Patriot-Promo George-Washington-Bobblehead-Marketplace-Promo

Graphic: Halloween Bobbleheads

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Here are two graphics I created for Halloween to promote our Alfred Hitchcock, Edgar Allan Poe, and custom bobblehead products. The first image was used on social media as well as the Bobbleheads.com homepage. The second ended up on the Bobbleheads.com Facebook page advertise a Facebook promotion for custom bobbleheads. They were created using version CS6 of Adobe Photoshop.

Rick Schwarz Halloween Bobbleheads Rick Schwarz Facebook Halloween Bobbleheads

Facebook Contest Graphics

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I created these graphics using version CS6 of Adobe Photoshop. They were used for Facebook contests and promotions.

Thanksgiving-Hillary-Bobble Thanksgiving-James-Madison-Bobble Thanksgiving-Smokey-Bear-Boble UGA-Tech