Rick Schwarz

New Company LinkedIn Page for CustomBobbleheads.com

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In an effort to improve our corporate sales approach, I have recently developed a brand new LinkedIn company page for CustomBobbleheads.com. When I first joined Bobbleheads.com, I was aware the company had no LinkedIn page but thought nothing of it at the time. After all, the LinkedIn crowd didn’t seem to be a target demographic for bobblehead sales. However, after speaking with the sales team and analyzing the data, I discovered corporate orders were the best orders. Usually, when a company orders a custom bobblehead, they order in bulk. They’re often repeat customers too.

Naturally, if your target audience is corporations and businesses of varying size, LinkedIn needs to be an integral part of the marketing mix. CustomBobbleheads.com now has a presence on the world’s largest professional network (over 84 million users). Next steps include:

1) Training the sales team on LinkedIn and educating them on the benefits of this platform. It is important they understand how this tool can help them in their pursuit of corporate sales. I’ve discovered several team members have LinkedIn profiles but they desperately need updating.

2) Testing out LinkedIn’s targeted ads. I’ve yet to experiment with LinkedIn ads but it seems like a gold mine. Based on the research I’ve done in preparation for the first ad campaign, it looks like you can advertise to a target audience based on company size, positions within those companies, etc. For example, we can target individuals in the marketing/promotions department of companies with 500-1000 employees. The possibilities are exciting.

Follow CustomBobbleheads.com’s new LinkedIn company page to discover how bobbleheads can improve your sales and business. This is actually the second LinkedIn company page I’ve created. You can find the first one here: Information Management Forum on LinkedIn.

Bonus: Check out these eye-popping LinkedIn stats via Digital Marketing Ramblings!

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Cyber Monday Success

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For an e-commerce company, Cyber Monday is a big deal. This past Monday was my first Cyber Monday experience with Bobbleheads.com and it was a rousing success. However, the real results of this two-pronged attack may not even be realized until early 2014. Why is that you ask? Allow me to explain…

Deal: Buy any standard retail bobblehead and receive a FREE $20 e-gift card.

Details: Gift card (coupon code) is good for custom bobblehead purchases starting January 1, 2014.

Reasoning: We’re always looking to get rid of our standard retail bobbleheads like George Washington, Thomas Jefferson etc. On the other hand, we’re more than busy enough (more importantly the factory is busy enough) with custom bobblehead orders this time of year for Christmas. Unfortunately, we experience a huge drop in custom business early in the new year. This gift card serves as a way to spur Q1 2014 sales. Aside from receiving the e-gift card via email, Cyber Monday customers will also receive a scheduled follow-up email on January 1st reminding them to take advantage of the discount. Most people have January 1st off anyways and they’re looking for something to do. Why not encourage them to build their own bobblehead? The promotion kills two birds with one stone.

Marketing/Promotion Channels:

  • Social media posts on Twitter, Facebook, Pinterest, Google+, and Tumblr.
  • Blog post on the Bobblehead Blog.
  • Press release announcing promotion.
  • Homepage highlight graphics and separate landing pages for both Bobbleheads.com and CustomBobbleheads.com.
  • Email newsletters sent to both customer lists early Monday morning announcing the promotion.

Compared to Cyber Monday 2012, here are the results:

Bobbleheads.com ORDERS UP 39%

Bobbleheads.com REVENUE UP 14%

Again, the real goal here is improving Q1 2014 custom bobblehead sales. That’s where the real revenue exists. Time will tell but we’ve planted the seed for a prosperous 2014!

Turning Lemons Into Lemonade and the Biggest Traffic Day for Bobbleheads.com Ever

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Bobblehead Twitter ResponsesIt all began Wednesday morning, November 20, 2013. While performing my normal search routine for any and all bobblehead-related content, I came across a Forbes article titled “PBS: Video Of Einstein Bobblehead Assaulting Marie Curie Is Not Okay.” Knowing that Einstein is one of our most popular bobbleheads, I decided to check the video to see if it was in fact our bobble and sure enough it was the Royal Bobbles Einstein.

I hopped on Twitter and Social Mention to find out if the article had gained any traction. After a quick search using the keyword phrase “Einstein bobblehead,” I discovered the social media outrage to be at a fever pitch. Bobbleheads.com had nothing to do with the video in question (which has since been pulled off of YouTube) but I felt it was important to address the matter via Twitter. A couple of back and forth replies from the Twitterverse led to a realization they’re simply weren’t enough bobbleheads of female scientists in existence. Demand is going to generate supply so, sensing an opportunity, I asked the question on Twitter:

Which female scientists would you like to see become bobbleheads?

Several powerful influencers in the Twitter science community, including the author of the Forbes article, stepped up for the cause and pushed the question out to their thousands of followers. Replies, mentions, and retweets began rolling in by the hundreds. We received close to 100 female scientist bobblehead nominees. Again, sensing the momentum of this movement and not wanting to lose the spark, I compiled the results in an Excel spreadsheet and tallied the results Thursday morning. I took the 7 most popular lady scientists and created a poll for our website using PollDaddy. The poll was placed on a newly created landing page too. Once the landing page and poll were tested, I shared a link to the page with those powerful influencers on Twitter who I had collaborated with the day prior. Again, they did an outstanding job of spreading the word.

The poll was posted around 1:00 PM EST Thursday November 21, 2013. Using Google Analytics real-time analytics feature, I was able to monitor the site and page visits as the afternoon progressed. HootSuite also enabled me to engage with the hundreds of questions and comments pouring onto our timeline. Participants were very appreciative of the timely responses and interaction. By midnight, the numbers were already staggering. Granted, the poll and landing page had only been in existence for 11 hours but here’s a snapshot of the results:

  • Total Website Visits for Bobbleheads.com on 11/21/2013: 3,406*
  • Visits via Social Referral: 1,730*
  • Twitter Referrals: 1,228*
  • Facebook Referrals: 306*
  • Tumblr Referrals: 185*
  • Poll Votes: 1,100+

*Bobbleheads.com Single Day Record

These visits resulted in a sales boost for our retail and custom bobblehead products. However, the best part of this adventure has been fan interaction and engagement. Who knew before Wednesday there was such demand for bobbleheads of famous female scientists. We now have ideas for a brand new product line backed by enormous consumer demand. These events really speak to the power of social media. When you’re able to ask the right questions AND listen to the people, magic can happen.

Bobblehead Collector Interview Video

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I hosted this interview with bobblehead collector Dawn Insanalli using the Google Plus On-Air Hangout feature. I prefer this over Skype because it instantly records to YouTube and the quality is better in my opinion. The only real issue at this time is people aren’t too familiar with it so there’s a bit of a learning curve with guests. They also have to set up a Google Plus account but you would also have to set up a Skype account so that’s kind of a wash. It should be noted both Dawn and myself were having internet issues at our respective locations on this day, hence some of the choppiness. However, for her first time, she performed like a champ.

 

Video description:

Welcome to another edition of Bobbleheads.com Collector Spotlight. Our guest in this episode is Dawn Insanalli. This was a fun interview as you can really sense Dawn’s passion for her bobblehead collection. We spoke about how bobbleheads exist for nearly every interest in a person’s life, from sports to politics to television. Dawn even shows us her “I Dream of Jeannie” bobblehead, a character from one of her favorite TV shows growing up. Then we get into nostalgic aspect of these dolls and why they bring a smile to someone’s face. There’s a great story included about a bobble she recently uncovered and how it may have foreshadowed her future obsession at an early age. Enjoy the show and keep on bobblin’.

Quote Images Using Bobblehead Characters

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Statistics show people love a good quote and I have some pretty historical bobblehead characters at my disposal. Hence, #BobbleheadQuotes was born. These images tend to generate more engagement than some other types of media. Again, people like quotes but they’re also fond of these historical characters so it’s a win-win scenario. Enjoy these words of wisdom…

Churchill-Bobblehead-Quote Einstein-quote fdr-quote jfk-courage-quote modern-history-greatest-speeches-king Patton-Quote Twain-quote-1 UGA-Quotereagan-quote Edgar-Allan-Poe-Dream GW-Quote Lincoln-Royal-Action-Quote-Bobblehead T-Roosevelt-Panama-Bobble jesus-quote

Promotional Graphics

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These promotional graphics were created using version CS6 of Adobe Photoshop. They have been used in email newsletters and on social media channels like Twitter, Facebook, Pinterest, Tumblr, and Google Plus.

2-weeks-Christmas CUSTOM-10-Pinterest FB-Shipping Last-Day-Christmas 5-Days-Promo Custom-Bobble-promo